They would hide their identity, change ID, in the virtual space to accept the command. In the U.S., they are referred to as “political advisers” by public opinion around to support a particular political party. In China, for their government or enterprises.
Gansu Province, recently announced the formation of a 650 member team of the net assessment for netizens hot issue, timely post thread, correctly guide public opinion. They are Internet users ridiculed as the “fifty cents party” refers to those who speak for the government, issued a quote was fifty cents.
Some scholars say “fifty cents Party” is a product of Western bias. Beijing Normal University, political science and international relations, Sheng-Jun Zhang, Associate Dean in the “Global Times,” wrote the term’s popularity, the Western media have played a role in fueling.
“The word become a big stick waving patriotism in China. China Is no cause for love? The Chinese government has always been the subject of criticism should it?” He said.
One has over 20 years experience in senior government-run media said the website will be invited to the traditional media commentators to express their comments, such as the recent U.S. arms sales to Taiwan. “Using a pseudonym or real name, by my own decision,” he said. Sometimes it was suggested that he and the government adopted a different point of view, to create an atmosphere for discussion, and the next on-line discussions can help the public better understand the truth behind the incident.
Meanwhile, the CCTV network marketing companies have been exposed employment “Water Army” stir-fried in a product line, luring consumers to buy, or influence their purchasing decisions.
State Council Information Office Web site article, “this piece easy to manage network unbridled mustang” and pointed out that the web-based forum for public opinion of the outlet, but also the most difficult to manage the oral public opinion field, known as the “easy unbridled a horse.”
People’s Network public opinion monitoring room on 2009 77 influential events in the social hot spot analysis showed that broke the news of which caused by the network of public concern, there were 23 pieces, accounting for 30% of all events, that is, about three into the public opinion because of the rise of the Internet, especially in the traditional media because of various concerns and the absence or unresponsive cases, the Internet alone in-depth, to become Internet users, and assembling spontaneously broke the news media platform.
As early as 2005, the State Information Office of the Secretary for the network Li Wu Feng in the “guide-line media services for building a harmonious society,” one paper wrote, “and the traditional media’s behavior compared to users of hot discussion on people’s thinking and behavior even more profound effect even stronger. ”
“Once major unexpected events, online discussion can quickly transformed into a wide range of public opinion to mobilize forces will be mishandled the actual work, and for a direct impact on social stability.” He said.
At this time, the provincial propaganda department staff began formal employment network assessment, a move seen as a time for a performance project, has been vigorously propagate.
In April 2005, “Yangzi Evening News” reported that Suqian Municipal Propaganda Department in the city within the framework of the recruitment of political quality, a high theoretical level, press a keen sense of smell the first batch of 26 network commentator. Reported that “the city’s Municipal Propaganda Department will regularly or irregularly organize training on key Web site commentators, year-end post according to the amount of traffic, etc. thread comprehensive evaluation, and included in the reward areas of the city in recognition of advocacy work.”
Depreciation
An official document revealed that began in October 2004, Changsha Municipal Office of hiring foreign propaganda network commentary member of base pay 600 yuan, according to blog postings per pay, every hair a quote, type “Web commentator Management System” for statistics, 5 cents for every quote. Many people think that “fifty cents,” the resulting.
More recently, members of devalued Net Assessment, in Hengyang Party Network “” Party School positions “Net Assessment staff management approach”, the net assessment to comments by reward is 0.1 yuan / articles, a monthly bonus of not more than 100 yuan.
A news portal had been a member of the north wind net assessment to the “Global Times,” English said, network members broadly divided into two kinds of comments, a news site dedicated commentator, and the other one is a part-time commentator government systems , such as ministries, public security system, and theoretical research units. “Guangdong Province there are about 20 full-time network assessment member to write 2-4 articles per week comments, very little Replies,” he said.
Net Assessment of 28-year-old member of a county in Hunan Province Xiao Song worked Commission for Discipline Inspection, said that public information was a part of their work, “we tend to write their own work, features, highlights and integrity aspects of the manuscript, and published on the site anti-corruption channel. ”
If the local news Web site published a 500-word manuscript available 40 yuan, while in the central-level Web site published the available 200. Propaganda Department of the Hunan Provincial Committee of the Red Net will be under the organization of training, teaching them to tap the news and writing methods. Xiao Song said the county has more than 100 correspondents, writing in his spare time, and this county has less than 100 million people.
Most of these people is a public officer, and in the forums, they are ordinary Internet users. They try every means to support the policy guidelines issued by the government, or the small Village party secretary Shen Hao praise this model of grass-roots cadres. And their supervisor will assign a task, release details. They usually use non-public exchange of QQ group.
2008 National Day eve of Hengyang City, Hunan Province, 20 network members received an urgent assessment mission, they want in the shortest time at the Red Net Release 1000 thread, the performance of Internet users to respond positively to the call for “emancipating the mind and the development of Hengyang Great discussion “brainstorming activities.
Assessment of each network member to information received by any of the text compiled and distributed 60 percent of the “observations and recommendations”; each proposal must be 100-500 words; need for the number of ID to register the amount of an ID issued a maximum of 5 a quote, and not be used continuously.
In order to better guide public opinion, the organizers for the network assessment prepared by the Rapporteur of the Working Guide.
Tianya forum has 30 million registered users, an editor of anonymity, said members of Tianya no employment network assessment, but there is a special department to review the content. They often found that the network hired public relations firms “Water Army” commercial speculation, but the “water army” is not easy to detect because the Web site only to review illegal or pornographic content. As for the comments of members of the harder to find network, as long as not against the law, they want to register the number of accounts can be, she said: “Sichuan earthquake and riots in Xinjiang, the net assessment staff will act quickly and can see, a lot of posts is that they issued. ”
Pressure
Mr Wang told the staff of the former Public Security Bureau, “Global Times” English that she had never heard of the “fifty cents the party,” but a number of departments have a specialized staff to conduct public opinion, the online guide. She said that members of Internet users to the web commentary deep misunderstanding “In fact, they are not so mysterious, and guide public opinion, only that they work.”
“But the work of members of Net Assessment is necessary, because sometimes to know the truth but will endanger social stability,” she said: “Internet users want to seek justice and not wrong, but they did not stand to that position, they can not think of what the consequences.”
“Although the forum for bad management, but most users will have a herd mentality, so net assessment would still be able to play the role of staff.” She said.
A law graduate of anonymity, said Internet users that they will tell right from wrong, but the net assessment staff also have a positive effect. “Internet of those countless thread would bring enormous pressure on the judiciary,” he said, “In fact, many users would not be appropriate to the criticism of the judiciary, and perhaps this time will reflect the comments of members of the value of net . ”
Members of the North Wind said that net assessment is poor combat efficiency is not high, and that “at Twitter people do not readily believe their words.”
Weakness
Hu Yong, Peking University Internet experts accept the “Global Times” English interview, said, “public opinion, the managers have in-depth China capillaries.” To his surprise is a tourist city’s airport are equipped with “network management offices of public opinion,” special inspection in various forums, the rapid processing of negative news, but his friends said county schools have this setting.
“Now, after each event there will immediately mobilize people like voice on the network.” He said,
However, the “fifty cents party” has created nothing, will become a laughing stock, “they will play a certain time and to confuse the role, but in the long run, there is no lethality, but let everyone be vigilant, pay attention to to identify what is called the ‘fifty cents the party’ of expression. “he said.
“Fifty cents Party” fatal weakness is that only the IP, there is no recognizable identity, so they can not accumulate reputation, access to the trust, he said. “Last will produce a qualitative change to a certain extent, ‘fifty cents the party’ is the loss of social credit, they have created public opinion would fall apart and become garbage.” He said, “so to say, ‘fifty cents the party’ is not entirely a bad thing, because the users would thus develop the ability to distinguish between true and false information. ”
The new camp
At the same time, online there have been “five cents a Party” and “network special”, meaning those who have been the United States and Japan, employment, freedom of speech on the Internet to spread anti-China people.
Hu Yong, however, that these allegations have been labeling, the label of a backdrop of stigma, “has become the curse thing, is a linguistic phenomenon on the Internet, which members of the system and network settings commentary is not the same. ”
The government and Internet users Game, the Government will be more intelligent, constantly adjusting tactics, from the early high-pressure control, and now public opinion guidance. “Because of the effect of regulation is not necessarily good, so it is necessary to strengthen public opinion guidance.” He said.
He feels that now the Government had to stoop to to adapt to a wide range of information technology environment is a good thing, because “we have experienced the views, opinions tend to one of the era.”
In the final analysis, institutions and individuals to learn how to network the CPC Office, he said.
Development of new technologies led to the living space by fifty cents a huge impact, the effect of playing in the forum may not be able to play in micro-blog, “you can a large number of registration, if no attention to you, you can not play a role in the high jump again, money and ended up re-arming, you do not have influence. Moreover, Twitter will enhance people’s social recognition, “he said.
He also pointed out that in the future we will be more aware of their social status, because of human activities will more and more from the real world into the virtual community, so each person will be more and more concerned about their social status.
High-profile planning, organization “Hurry & Scurry” netizens investigation, does not duck the challenge faced by the Yunnan Provincial Party Committee Propaganda Department, Deputy Minister Wu Hao In an interview with “Southern Weekend,” an interview said, “Government departments should be made public as a direct response, direct problem-solving than secretly sent a group of people, with some virtual network names to speak on the network much better. ”
According to “Southern Weekend” report, in Yunnan Province since last July to establish a “Network News spokesman” for the system of the country there have been in Guangdong, Guiyang and many other provincial and municipal authorities to establish the network spokesman, questioned the real-name users post reply.
Monitor public opinion, according to People’s Network Room reported that in 2009, the network of non-rational sentiment on the rise, while the network of public opinion have become an increasing emphasis on party and government organs at all levels, from the central ministries to local governments, generally establish a rapid response mechanism to respond to users concerns, the network should speed up public opinion.
In June 2008, Hu Jintao, general secretary of the exchange with netizens via People’s Network, and then, the provincial and ministerial leaders also have a guest Renmin powerful forum online exchange with netizens.
According to statistics, as of the end of 2009, the number of Internet users in China reached 384 million, to continue to lead the world’s top Internet users in the total population rose from 2008 22.6% to 28.9%, Internet penetration has steadily increased.
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